The $5B Mile and the New Cowboys HQ and Practice Stadium

Join us for a tour of Frisco’s explosive growth and our newest sports venue. See how Frisco’s historic downtown blends into a new urban center in the middle of the fastest growing city in the United States. This growth will be highlighted by touring the developments taking shape in the $5 Billion Mile, a one-square mile area of mixed-use urban centers developing along the Dallas North Tollway. These developments include Wade Park (which plans to build the tallest building in Collin County), Frisco Station, and The Star (which opened in 2016 with the new headquarters and training facilities of the Dallas Cowboys and a new entertainment district on the way). Through it all, the tour will show how the City is working to address the transportation needs of the $5 Billion Mile.

This tour will also include a guided tour inside the new Dallas Cowboys training facilities and the Ford Center (a state-of-the-art indoor football stadium that hosts a variety of events). While taking a look inside the operation of the Dallas Cowboys, this tour will describe the unique partnership between the Dallas Cowboys, the City of Frisco, and the Frisco Independent School District which brought this campus to life and has Frisco’s high schools playing their weekly games in the same indoor stadium where the Cowboys practice.

The cost of the tour is $10 and is non-refundable. The tour bus will depart from the hotel promptly at 1:00pm and is scheduled to return to the hotel by 3:00pm. Space is limited to 50 people.

Frisco Traffic Management Center and Safety Town

Join us for a tour of Frisco’s Traffic Management Center and the adjacent Safety Town. See Frisco’s network of wireless PTZ traffic cameras on all of its traffic signals and water towers and the ability to remotely operate each of its 120 traffic signals. Learn about the new technology being added to the system (including adaptive signal control). Next door to the TMC you will tour Frisco’s Safety Town, a small-scale town used to educate students of all ages about traffic and pedestrian safety, fire safety, and weather safety as part of the regular curriculum in Frisco schools. One year, students will practice pedestrian safety walking through the town, and the next they will drive around the town in small, battery operated Jeeps. See how Frisco’s Engineering Department installed small traffic signals in the town to teach kids how to safely interact with intersections.

The cost of the tour is $10 and is non-refundable. Transportation will be provided from the hotel. The bus will depart from the hotel at 3:00pm and is scheduled to return to the hotel by 5:00pm.

V2I Demonstration by Traffic Technology Services

This demonstration showcases Vehicle-to-Infrastructure (V2I) technology that has been in development for almost a decade and is the first to market of its kind. This technology first went live in Las Vegas in December 2016 and is now coming to Frisco. The City of Frisco streams real-time signal system and intersection data to Traffic Technology Services, Inc. (TTS) who processes the data, predicts the upcoming traffic signal state change, and streams this information to Audi of America. Audi of America then delivers the information to their vehicles using cellular communications.

This demonstration will showcase an Audi connected vehicle application communicating with Frisco’s traffic signal infrastructure and demonstrate how the technology can improve the way a motorist operates a vehicle and enhance their driving experience. Test drivers will experience Time-To-Green, which is the first of seven applications that will be available. The applications are used by Audi of America for its Traffic Light Information service which became available in its 2017 models. More information on the system is available from Audi of America's news release and video.

Conference attendees will be able to schedule a free 15-minute test drive of a 2017 Audi with a TTS representative. Test drives will be offered Wednesday afternoon (1:00pm to 5:00pm), all day Thursday (8:00am to 5:00pm), and Friday morning (8:00am to 12:00pm).

Sign up online for your test drive in advance of the conference. (This webpage also shows an overview of how Frisco and TTS share data.) Or visit the TTS booth in the Highway Products Group Exhibit Hall to sign up during the conference.